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Week of June 16, 2009
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Web 2.0 Weekly Update SUBSCRIBE |
WEB 2.0 WEEKLY UPDATE 06.16.09Receive our updates on Twitter. Join Web2themag at: Join our group on Facebook -- Web 2.0 The Magazine (web2themag.com). This week, John McMullen writes about things that are on his mind in his A Note From The Editor, Random Notes. Also read about the midnight rush for Facebook personal usernames In New Tools and Apps. This Week’s Feature is on Socialnomics and in the Social Marketing Update section this week we chuckle a bit about how Web 2.0 has so rapidly attracted the snake oil salesmen. A MUST ATTEND 2009 Enterprise 2.0 Conference concludes this Web 2.0 Weekly Update. Your comments and thoughts, as always, are appreciated. Barbara A NOTE FROM THE EDITORRandom Notes · The reaction to the Iranian election and the lack of diplomatic contact between the US and Iran has brought Web 2.0 technology closer to the mainstream as we have come to depend on Twitter for up-to-the-minute news. This dependence has become so important that the State Department has asked Twitter to forgo scheduled maintenance to keep the pipes open. Other reports on the importance of Twitter at this time have come from The Atlantic, The Nation, and the Daily Beast. It reminds me of earlier times when the best reports from disaster areas came through short-wave radio. · I’ve recently begun to offer my blog, johnmac’s rants, on the Kindle at a cost of $1.99 per month. Why anyone would want to pay for a blog that is free online and accessible through a desktop, laptop, netbook, or smart phone is, quite frankly, beyond me since it costs nothing either to set up an RSS feed (Feedburner is a very easy tool for this) or use the service – so we’ll see. · I’ve used CreateSpace, a subsidiary of Amazon, to put my second collection of poetry, Writing In My Head – Guinan’s, God, & Other Things online (it joins the first collection, Cashing A Check online). I found the tools at CreateSpace very easy to use and recommend its use. John F. McMullen, Editor, Web 2.0 The Magazine, Copyright 2009 John F. McMullen NEW TOOLS AND APPSFacebook Usernames by Barbara McMullen Were you awake at midnight on Saturday, June 13, to count down to the witching hour in order to be certain to get your first preference for your new username on Facebook? I was! I was poised to type as I watched the clock tick down – out of synch with my computer clock and with John McMullen, who was poised on a faster computer counting down at the same time. I did not get my first or second preference, perhaps because my computer was so tardy. However, I now can be reached at http://facebook.com/barbara.mcmullen/ and this is my personal Facebook url. This may not be a new tool or app but I thought it worthy of mention here in any event. If I had to pick a real new tool or app today, it would have to be a Twitter app. Twitter apps seems to be proliferating much like baby rabbits right now and the field is just too cluttered and confusing to tackle. In his blog, Blaise DiPersia (http://blog.facebook.com/blog.php?post=90316352130) reports that “Username selection is now live at http://www.facebook.com/username/. Remember, choosing a username is optional and will give you a distinct Web address for your profile. It will not change the name that appears on your profile, in search or elsewhere on the site.” Starting at 12:01 a.m. EDT on Saturday, June 13, Facebook users were able to choose a username on a first-come, first-served basis. When you go to www.facebook.com/username/ you are presented with the screen below with suggested names for you. You can also try to choose your own…..good luck with that!
Your username must be at least five characters in length and only include alphanumeric characters (A-Z, 0-9), or a period or full stop. Think carefully about the username you choose. Once selected, you are unable to change or transfer it. So, if you want to use your nickname, Pudgy, as a username, think about whether you will want anyone to know five years from now that Pudgy was your nickname. THIS WEEK’S FEATUREDid You Know? by Barbara McMullen I recently attended the Book Expo America (BEA) conference in New York City and sat in on a session about how social media is transforming the way we create, publish and sell books. Introducing his book, Socialnomics, Erik Qualman talked about some of the drastic changes in our social fabric that will result from social networking. John McMullen reviews Socialnomics, how social media transforms the way we live and do business in the next Update. Qualman pointed out that young people today who are careless about their personal presentation on the Web, particularly on social sites such as YouTube, FaceBook, MySpace and others, will find themselves explaining their behavior to potential employers, colleges, future mates and in-laws and others who are important to their success and happiness. He further stressed the difficulty of what he calls social schizophrenia...being a “bad boy” online and “buttoned down” in a job interview. He said that the next generation of online denizen will practice preventative behavior, behaving online as if their mother’s were watching … all the time. Qualman further pointed out that the largest growing population on the Web is women between the age of 55 and 65...grand-moms eager to enjoy and share with their grandchildren, although living at a distance from their children. Qualman opened his session with a YouTube video of the rapid and world-changing technological transformations that have occurred. The video, Did You Know? was researched and created by educators Karl Fisch, Scott McLeod, and Jeff Bronman. The video is over 2 years old now. A few excerpts include: · China will soon be the #1 English-speaking country. · 1 out of 8 couples married in the US last year met online. · There are over 200 million registered users on MySpace. If MySpace were a country, it would be the 5th largest in the world (between Indonesia and Brazil). [Facebook is even larger today.] · Years it took to reach a market audience of 50 million: ð Radio – 38 years ð TV – 13 years ð Internet – 4 years ð iPod – 3 years ð Facebook – 2 years · The amount of new technical information is doubling every 2 years. For students starting a 4-year technical degree, this means that half of what they learn in their 1st year of study will be outdated by their 3rd year of study. According to one blogger, Randall Butisingh, “most of all this video should remind us that in this era of rapid change, that we have to prepare ourselves for “CHANGE,” so that we can adjust to the new world realities. It proves that our personal education has to be a lifelong endeavor as we will be doing completely new jobs as the world around us is transformed – Rapid technological change makes some jobs and careers obsolete, while creating new jobs and careers that are now in their infancy. Being aware of trends, and taking advantage of the new opportunities available in this new era is paramount if one is to be successful in the 21st century.” http://randallbutisingh.wordpress.com/category/science/ Some bloggers question the statistics or, rather, the interpretation of the statistics. Although some conclusions may not be adequately supported in the video, Fisch and McLeod speak to their research. They have carefully reviewed criticisms and made appropriate changes to be more accurate. Karl Fisch originally started the project as a PowerPoint presentation for a faculty meeting in August 2006 at Arapahoe High School in Centennial, Colorado, United States. The presentation "went viral" on the Web in February 2007 and, as of June 2007, had been seen by at least 5 million online viewers. According to Fisch, today the old and new versions of the online presentation have been seen by at least 20 million people, not including the countless others who have seen it at conferences, workshops, training institutes, and other venues. Scott McLeod, J.D., Ph.D. is an Associate Professor and Coordinator of the Educational Administration program at Iowa State University. He also is the Director of the UCEA Center for the Advanced Study of Technology Leadership in Education (CASTLE), the nation's only center dedicated to the technology needs of school administrators, and was a co-creator of the video, Did You Know? (originally named Shift Happens). Dr. McLeod blogs regularly about technology leadership issues at http://dangerouslyirrelevant.org. Judge for yourself! Did You Know by Karl Fisch, Scott McLeod, and Jeff Bronman. http://www.youtube.com/watch?v=cL9Wu2kWwSY
SOCIAL MARKETING UPDATE
The Internet Marketing Quest Revealed, http://thequestrevealed.com/ is a compelling site to visit in that it demonstrates the maturity of Web 2.0 marketing techniques, no longer an emerging practice but one that has even succumbed to the Paid Advertising TV program snake oil sales methods...I Love Lucy selling Vitaminavitamin tonic still lives! This site uses a myriad of Web 2.0 marketing techniques and you cannot help trying out different parts of the site. The site belongs to marketer Professor John P.J. “Jack” Zajoros, Sr., Ph.D. (216-712-6526, Skype: johnzajaros1, johnz@thequestrevealed.com). It is the Web 2.0 equivalent of a cross between late night paid TV advertising programs with Jack LaLanne selling his power juicer pro so that we can live to a muscular 110 years old and the real estate guys on the Hawaii beach, with the Hawaiian shirts telling us he can teach us how to make a million dollars in a year by buying and selling real estate ... if we buy his manual and follow it to the letter. Every one of some 50 plus links that are spread across a black screen is designed to hook you if you are interested in making easy money with Web 2.0.
Each link goes to another “page in the manual” so to speak. It is interesting to see how rapidly this type of marketer adopted new media and technology to sell the same old stuff. I googled John Zajaros and found not only this site but his Twitternet Marketing site, Ultimate Internet Image International site, Underground Training Lab, all before coming to his article on how to balance soccer-specific strength and fitness training, his Ultimate Bad Back Strategies site, the Ultimate Weight Loss Plan site, All About the Energy site, Tutor Match site, and Google page after Google page (408 of them) of sites where he is the expert. On one of Zajaros’ sites he uses Ph.D. after his name. In my Google search to check out his credentials, I found that he claims to be an Adjunct Assistant Professor at City University of New York. His email signature is “The Ultimate Athletic Training Company, 1636 Warren Rd., Suite #1, Lakewood, OH 44107, USA.” In a self description Zajaros says “I attended Bay High School, Cleveland State University, and was a Doctoral Fellow at a consortium of universities in Manhattan.” At another site he describes his education, “I studied for my PhD at a consortium made of several east coast universities. I am a physical anthropologist specializing in the spine an sacroiliac.” Don’t you just love it! HAPPENING SOON A “Don’t Miss Event” Enterprise 2.0 Conference www.enterprise2conf.com. When: June 22 – 25, 2009 Where: Westin Boston Waterfront Cost: $100 to $2,395 Register at: http://www.e2conf.com Special Feature: Launch Pad The event's Launch Pad finalists will present their new 2.0 tools and services to a live audience on Wednesday, June 24th during the Enterprise 2.0 Conference . Participants posted their submissions first in Twitter format. Top submissions by community vote were invited to upload a short video submission. After three intense rounds that resulted in over 15,000 votes, four Launch Pad finalists will present to the audience of creators, evangelists and adopters of cutting edge technologies, who will then decide the winner. The four finalists are: · Bantam - a provider of online workspaces for business teams with real-time, streaming "social CRM" to keep track of people and business · youcalc - where business people create and share custom reports and analytics on data from SaaS systems with zero coding required · Brainpark - a smart and simple software product that helps employees learn from one another and become more productive at work · Manymoon - a social productivity application that makes it simple to share and organize tasks, events, documents, status, links and projects
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